# Content Strategy Essentials

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### **Chartbeat has the essential content strategy tools that help you increase audience engagement and loyalty.**

Chartbeat’s core suite of editorial analytics tools, available with Chartbeat Essentials, has everything your team needs to jumpstart a data-informed content strategy and see the results, in real time and over time.

### REAL-TIME DASHBOARD

### Find your best readers.

Understand how your audience is connecting with your content in the moment – across platforms, channels, and devices – so you can act to optimize when trends happen with real-time analytics.

- Filter data by sections, authors, location, traffic source and referrer, device type, and more.
- Slice all data by visitor frequency, subscriber status, and native app traffic.
- Integrates with Apple News and Google AMP.

### HISTORICAL

### Evaluate performance over time.

Intuitively assess content performance metrics, KPIs, and valuable trends over the long term with this editorial dashboard.

- Filter by custom date range, section, author, team, referrer, article length, and AI-generated topics and categories.
- Compare Total Engaged Minutes, Pageviews, Unique Pageviews, and Average Engaged Time for site and articles.
- Quickly understand Search performance with integrated Google Search Console data.
- See Facebook posts linking to your content that are gaining traction at the site and story-level.

### BIG BOARD

### Keep your newsroom aligned in real time.

Chartbeat’s Big Board makes audience data impossible to miss, giving everyone in the newsroom a clear, high-level view of performance.

- Stay on top of what matters most with large-format displays that spotlight your audience activity in real time.
- Customize views to fit your team.
- Foster a data-driven culture with a tool trusted and recognized in leading newsrooms worldwide.

### MULTI-SITE VIEWS

### Group your sites together in one dashboard.

Create roll-ups of multiple sites in any configuration to monitor their performance all at once.

- Apply Multi-Site Views to Chartbeat’s Real-Time Dashboard, Big Board, mobile app, and Historical Dashboard.
- Establish and track cross-site or vertical benchmarks.
- Track syndicated article performance across multiple sites by grouping articles by title or content.

### Native App integration

### Unlock insights into your app audience.

With Chartbeat’s Native App Integration, you can bring your app traffic into the Real-Time and Historical Dashboard to understand and increase audience engagement with your most loyal readers.

- Optimize for loyalty by comparing engagement rate across native app and web audiences.
- Fine-tune your app audience strategy with instant insights into the results of push alerts, and find what content resonates most.
- Act with confidence using traffic breakdowns across iOS and Android to guide content and notification decisions.

### Chartbeat app

### Stay on top of your real-time data anywhere you go.

Understand the pulse of your story across the web with the app version of our flagship product.

- Bring Chartbeat with you and track performance on the go.
- Easily stay up to date on traffic and engagement trends.
- The Chartbeat app is available for iOS and Android.

Want to learn more? Let’s talk.